Social media can be a powerful tool for customer service and marketing. It gives you the chance to talk directly to your customers; if you work at it, you can evangelize your customers, turning them into a surrogate sales force.

Contributing to, engaging in and being a part of social media will provide you with powerful insight into your product and your customers.

Everything you learn can be fed into your marketing, sales, advertising and press departments for powerful initiatives moving forward.

Did you see the key words I used above? Engage. Contribute. Be a part of a community. Social Networks changes the landscape of selling by one key fact – you’re no longer talking about your customers; you’re talking to them. What’s more, you’re not talking at them but with them. It’s a two-way conversation, not a one-way forum for you to get your message out.

It’s a hugely significant change in the way we traditionally think about marketing and selling and opens up new exciting avenues. As I said earlier, it also means that some of your traditional forms of selling won’t work. Traditional outbound marketing messages – where we tend to “talk at” our customers or push our marketing messages in their face – won’t go down well.

After all, we’re not talking new media here; we’re Define Social Media. The purpose of new media – having a company website, for instance – is to be found if someone searches for you, your product or your genre. In contrast, the benefit of social media is to convince that person that you are better than your competition when they get there; just telling them you are isn’t enough. You need to engage and talk to them; you need to open interactive dialogue. For the purchase of likes and followers, a visit can be made at https://goread.io/ site. The availability of real and genuine likes is there to increase the sale of the products. The interaction between the customers and marketers is excellent at the platform.  Plenty of benefits are there to improve social media promotion and advertising. 

If new media is the virtual equivalent of a shop, then social media is the staff – and the customers – inside, who are all enthused about what you have to sell and want to chat to customers about it. Therein lies the difference. We’re going to look at your existing web presence (new media) in detail and look at how you can take advantage of web content and the tools available to upgrade to a more effective online social presence later in the book.

 Remember earlier I said to think of social media as discussions. Well, you want to be a part of that discussion, rather than just trying to hijack it, as many traditional sales and marketing platforms attempt to do. You want to engage in two-way dialogue. It’s subtle but can be incredibly effective.